Viktor Hertz is a graphic designer from Sweden with a soft spot for pictograms. He makes icons, logos and artworks inspired by popular culture and random shapes.
What are you drinking?
Hey there! I’m sipping on a whiskey sour at the moment, but I had a weissbier earlier, probably a Weihenstephaner.
If you weren’t an artist what would you be?
I enjoy sweeping the floor, so maybe I would work as a caretaker somewhere, and listen to music all day long, at the same time. But, I would probably want to combine it with something more social, maybe as a barista at some cosy café, or something.
Your ICONS series consists of portraits of iconic people created using lots of small icons that represent different events and themes from the subjects’ lives. Where did you get the idea for this project?
I was asked to make an alternative movie poster for the Bob Marley documentary, Marley, directed by Kevin Macdonald. I made a very rough mosaic icon portrait of him, using pictograms related to his career and personal life. Later, it gave me the idea to continue the style and technique, and I was first planning to make 100 of them. But, we’ll see if I make more of them; I do have a shortlist of 100 people, with 50% women and 50% men.
If you could create a portrait of yourself out of small icons, what would they be?
Probably a lot of creative related icons, like cameras and other tools. Also, music, different kinds of food and beverages, buildings from cities I love, etc. Or, just put thousands of random pictograms up there, since I just love how many of them look.
What are the three things in life that you couldn’t do without?
Air, food and sleep, I guess. Or, music, love and laughter, if I were to pick stuff apart from the obvious life-sustaining things (sorry for being a smart-ass).
What’s your favourite place in the world and why?
I have lots of favourite places in the world, but I would probably just pick a balcony someplace warm, with my laptop in front of me, and a good cup of coffee next to me. I just love the idea of being creative and productive every day, and there’s so much potential in this piece of metal with a screen; you could do anything you want, and it’s up to you how you approach your idea and reach the goal. I just love the feeling of total creative freedom and just sitting there designing or writing on stuff you really enjoy doing.
What keeps you up at night?
Oh, just about everything, actually. I really find it hard and boring to actually call it a day, and go to bed. I love staying up and working on stuff, and I usually get lots of work done. So, the cliché about preferring to work at night is definitely applicable to my situation. Although, I should probably go to bed a bit earlier than I usually do...
What music are you listing to a lot these days?
I usually listen to a couple of new album releases every day, trying to keep up with the flow, in all kinds of genres. If I would pick one album that I’ve recently listened to a lot, it would probably be Aphex Twin’s Syro. 13 years of silence and built up expectations/hope, but it really paid off, I love it. I just hope he releases more stuff soon.
Burn out or fade away?
I’d like to think there’s a third option here, to "burn away"; just constantly burning until the end. I want to live as long as possible, creating and experiencing a lot of stuff on the way.
Discover more designs by Viktor Hertz here!